Cookies that love you back

GuiltFreeCookie started with one question: why should a cookie come with guilt? So we rebuilt the classics with smarter ingredients and kept baking until nobody could tell the difference.

Sweet first.
Smart underneath.

Most "healthy" cookies taste like a compromise. We wanted the opposite: a cookie you'd pick for the chocolate, that also happens to work for the way you eat.

Every flavour has its own recipe. Check the ingredients, allergens and available nutrition on its product page, and ask us if you need more information before choosing.

And it means we taste every batch the same way you will. If it isn't a cookie we'd reach for twice, it doesn't go in the box.

A swirl cookie with milk and chocolate splashing around it

Know what’s inside

Check each recipe

Every ingredient earns its place. You can taste it in every crumble.

Only the finest go into our crumble

Pick a flavour you love, then take a look at its ingredients and allergens. Every recipe is different. We keep the details with each cookie so you can make your choice, and we are here if you need a little more information.

  • Ingredients

    Listed for each recipe

  • Allergens

    Check before ordering

  • Pack sizes

    Choose how many you would like

  • Questions

    Ask us about your chosen flavour

Shop cookies

Not all cookies are created equal

Four reasons people who read labels keep coming back, and why people who don't never notice the difference.

Find your flavour

Explore chocolate, nutty and fruity flavours, with ingredients listed for each cookie.

Baked in small batches

Mixed and baked in Cape Town a tray at a time, so every box tastes fresh out of the oven.

Made for real diets

Diabetic friendly, high protein, gluten free and vegan ranges, each one clearly labelled.

Clear about what's inside

Every cookie lists its ingredients and allergens up front. No small print, no guessing.

Your next favourite is one click away

Pick your range, build a box, and get them baked fresh.

Shop cookies